Legal
Privacy Policy
Aroluxa (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains what we collect, why we collect it, and how we keep it safe.
1. Information We Collect
When you use our website, request a consultation, or submit a contact form, we may collect the following personal information:
- Name — to address you correctly and personalise communications
- Email address — to send responses, proposals, and service-related updates
- Phone number — when provided voluntarily, for callback or WhatsApp communication
- Business information — company name, website URL, marketing goals
- Usage data — pages visited, time on site, referral source (collected automatically)
We only collect information that is necessary to provide and improve our services.
2. How We Use Your Data
We use collected information to:
- Respond to enquiries and consultation requests
- Deliver and manage our marketing services
- Send relevant updates, proposals, and performance reports
- Improve website performance and user experience
- Comply with legal obligations
We do not sell, rent, or trade your personal data to third parties for their marketing purposes.
3. Analytics & Tracking
We use industry-standard analytics tools to understand how visitors use our website:
- Google Analytics — tracks page views, session duration, traffic sources, and user behaviour. Data is aggregated and anonymised. You can opt out via the Google Analytics Opt-Out Browser Add-on.
- Meta Pixel (Facebook Pixel) — measures the effectiveness of our advertising campaigns and enables retargeting. This tool may track browsing behaviour across sites that use Meta technologies. You can manage your ad preferences at facebook.com/ads/preferences.
These tools may set cookies or use device identifiers. Please see our Cookies section for more information.
5. Data Storage & Security
Data submitted through our contact and enquiry forms is stored securely using Supabase, a cloud database platform with enterprise-grade security. Supabase uses PostgreSQL with row-level security, encrypted connections (TLS), and is SOC 2 compliant.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
We retain your data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
6. Third-Party Services
Our website integrates with the following third-party services, each governed by their own privacy policies:
- Supabase — database and backend services
- Google Analytics — website analytics
- Meta Pixel — advertising and campaign tracking
- Calendly — meeting scheduling (when you book a demo)
- WhatsApp / Meta — direct messaging via the chat button
We encourage you to review the privacy policies of these services to understand how they handle your data.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — request a copy of the data we hold about you
- Correction — request that inaccurate data be corrected
- Deletion — request that we delete your personal data
- Objection — object to the processing of your data for marketing purposes
- Portability — request your data in a structured, machine-readable format
To exercise any of these rights, contact us at hello@aroluxa.com. We will respond within 30 days.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will always reflect the most recent revision.
We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Email: hello@aroluxa.com
- Website: aroluxa.com