Your Sales Team Should Close Deals. Let AI Handle Everything Before That.
We build AI systems that prospect, enrich, sequence, and book — so your closers spend every hour in front of qualified buyers instead of chasing cold lists.
3–5×
More qualified meetings in 90 days
−72%
Average reduction in cost-per-meeting
6 wks
Median deployment time
What is AI sales automation?
AI sales automation is the use of artificial intelligence and workflow automation tools to replace manual B2B sales tasks — including lead prospecting, contact enrichment, personalized outreach generation, email sequence management, follow-up cadences, CRM data entry, and meeting booking. An AI sales automation system built by Aroluxa uses tools including Clay, Apollo.io, Instantly, and n8n to perform the work of multiple SDRs at a fraction of the cost, running continuously without performance variance. B2B companies using AI sales automation systems typically book 3–5× more qualified meetings within 90 days without increasing headcount.
Why most companies struggle without AI
The same patterns limit every revenue team. Here's what we fix first.
Your reps spend 80% of their time not selling
Manual prospecting, data research, email writing, and CRM entry consume the hours your team should spend closing. A human SDR processes fewer than 100 outreach touches per day. An AI system handles 2,000.
Outreach volume is capped by headcount
Every new SDR takes 3–6 months to ramp and $80K+ to hire. You cannot scale outbound linearly without compounding cost and management overhead. AI sales systems scale instantly at near-zero marginal cost.
CRM data is always stale
When enrichment is done manually, it happens once at contact creation and never again. AI systems continuously re-enrich contact records — job changes, funding events, technology signals — so your team always works from current data.
Follow-up sequences are inconsistent
Human reps drop follow-ups when quotas are tight. AI sequences execute with 100% consistency — every touch sent, every response logged, every meeting booked and confirmed automatically.
Lead quality is unpredictable
Without intent signals and systematic enrichment, your team burns time on prospects who will never buy. AI systems filter using 40+ qualification signals before a single email is sent.
Your cost-per-meeting is unsustainable
At $80K+ per SDR plus tools, a typical meeting costs $400–$900 to book. AI sales automation reduces this to $50–$150 per qualified meeting at significantly higher volume.
Everything we build, end to end
Every component is custom-built for your stack, ICP, and business model — not templated.
Lead Sourcing & Enrichment
- ICP definition & targeting framework
- Multi-source enrichment (Clay, Apollo, ZoomInfo)
- Intent signal monitoring (Bombora, G2, LinkedIn)
- Job change & funding trigger alerts
- Contact verification & deliverability pre-check
- LinkedIn Sales Navigator integration
AI Outreach Automation
- GPT-4 personalized email generation
- Multi-touch email sequence automation
- LinkedIn outreach automation
- A/B testing framework
- Deliverability infrastructure & domain warmup
- Reply detection & positive routing
CRM & Pipeline Automation
- HubSpot / Salesforce / Pipedrive auto-sync
- Lead scoring & routing rules
- Deal stage automation
- Activity logging — zero manual entry
- Sales sequence triggers from CRM events
- Pipeline reporting automation
Booking & Handoff
- Calendly & Chili Piper integration
- Auto-confirmation & reminder sequences
- No-show re-booking workflows
- Meeting prep data pack automation
- Closed-lost re-engagement system
- SDR-to-AE handoff automation
How we build and launch your system
Sales System Audit
We map every manual step your sales team executes — from prospecting to CRM entry. We analyse your current stack, ICP definition, and conversion metrics to identify exactly where AI replaces human effort first.
Stack Design & ICP
We design your AI sales stack — data sources, enrichment waterfalls, outreach channels, CRM sync rules. Your ICP is defined with 40+ targeting parameters. All architecture documented before a line of code is written.
Build & Integrate
We build the enrichment pipelines, connect outreach tools, configure AI message generation, set up CRM integrations, and wire the booking automation. Every component is tested with real data before launch.
Launch & Optimise
System goes live with full monitoring. We track deliverability, reply rates, meeting conversion, and cost-per-meeting weekly. Optimisations deployed continuously based on performance data — not guesswork.
Live and producing results in 6 weeks.
Book a strategy callAI Sales Automation vs. Traditional SDR Team
From the field
4.2×
more qualified meetings in 60 days
We replaced their 3-person SDR team's manual processes with a fully automated AI outbound system. Clay enrichment waterfall from 4 data sources, Instantly for 800+ weekly sends with GPT-4 personalisation, and an n8n workflow syncing every interaction to HubSpot automatically. Meetings went from 12 to 51 per month. Cost per meeting dropped from $890 to $210.
Read full case studyBuild your AI Sales Automation system
Fixed-scope builds. Clear deliverables. No hourly billing surprises.
Sales Automation Starter
one-time build
- ICP definition & data sourcing
- Single-channel outreach (email)
- Clay enrichment pipeline (2 sources)
- CRM integration (HubSpot or Pipedrive)
- 3-touch email sequence setup
- Calendly booking integration
- 30-day optimisation support
Full AI Sales Stack
one-time build
- Everything in Starter
- Multi-channel (email + LinkedIn)
- Clay enrichment waterfall (4+ sources)
- GPT-4 personalized messaging
- Intent signal monitoring
- Full CRM pipeline automation
- 60-day optimisation support
AI Sales Operations
per month
- Everything in Full Stack
- Ongoing system management
- Weekly performance reporting
- Continuous A/B optimisation
- Deliverability monitoring
- Monthly system expansion
- Dedicated AI ops manager
Need a custom enterprise scope? Talk to us
Questions, answered.
Everything you need to know about how we build AI Sales Automation systems.
Still have questions? Talk to usLet's build your AI Sales Automation system
Book a free 30-minute strategy call. Walk away with a system architecture, deployment timeline, and cost estimate. No commitment, no pressure.
Book Intro CallFree 30-min call · No obligation · System live in 6 weeks