International SEO

Go global. Rank locally.

Expand into new markets with hreflang architecture, geo-targeted content strategy, and technical international SEO that earns organic traffic in every target country.

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14+

Languages & markets served

220%

Average international traffic growth

8mo

Median time to top-3 in new market

Trusted by growth teams at

The Problem

Why most International SEO programmes fail

The same patterns kill results at every company. Here's what we fix first.

Wrong content shown to wrong markets

Without correct hreflang implementation, Google serves your US pages to German users and your UK content to Australian searchers — destroying CTR and conversion.

ccTLD vs subdirectory indecision

The wrong URL structure wastes years of domain authority or creates impossible maintenance overhead. Most businesses make this decision without understanding the trade-offs.

Machine-translated content that doesn't rank

Google-translated pages lack topical depth, cultural nuance, and local search intent alignment. They rank poorly and convert even worse.

Hreflang errors breaking geo-targeting

Hreflang is technically fragile. Missing return tags, incorrect language codes, and canonical conflicts silently disable your geo-targeting across all markets.

No local link authority

Ranking in Germany requires German-domain backlinks. Ranking in Japan requires Japanese sources. Global link building is a different discipline from domestic SEO.

Currency and compliance gaps

International pages with wrong currencies, missing local compliance information, or no local contact details signal low trust and suppress both rankings and conversions.

Full Service Scope

Everything we handle, end to end

Your hours can be allocated across any of the below. Your PM helps prioritise monthly based on where the leverage is highest.

Strategy & Architecture

Market prioritisation framework
URL structure recommendation
ccTLD / subdirectory / subdomain audit
International keyword research
Search intent localisation
Competitor analysis per market

Hreflang & Technical

Hreflang audit & implementation
Return tag verification
Language & region code audit
Sitemap internationalisation
Geo-targeting Search Console setup
Canonical cross-language strategy

Content Localisation

Local keyword mapping per market
Transcreation briefing
Content quality review
Local schema implementation
Local SERP feature targeting
Cultural adaptation review

Authority Building

In-market link acquisition
Local directory submissions
International digital PR
Brand mention monitoring
Per-market authority reporting
Competitor backlink gap analysis

Our Methodology

How we run your International SEO programme

Market Audit

We analyse your current international performance, hreflang health, content localisation quality, and identify the highest-value markets to target first.

Architecture Plan

URL structure decision, hreflang specification, content localisation roadmap, and per-market keyword framework — documented and agreed before a line of code is written.

Build & Localise

Hreflang implementation, geo-targeting setup, localised content production or transcreation briefs, and in-market link acquisition — deployed market by market.

Monitor & Expand

Per-market rank tracking, Search Console geo-targeting verification, and monthly reporting. New markets added to the programme as existing ones stabilise.

From signed to first deliverable in under a week.

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Results

From the field

SoftwareB2B SaaS

+520%

organic traffic across 6 new markets in 12 months

HreflangContent LocalisationInternational Link Building

We migrated their international structure from subdomains to subdirectories, fixed 1,800 hreflang errors, commissioned localised content for DE, FR, ES, NL, and SE, and ran in-market link acquisition in each. Organic traffic across the 6 new markets grew 520%. Two markets now generate more organic trials than their existing US PPC spend.

Read full case study

Pricing

Choose your International SEO plan

All plans include rollover hours, a dedicated project manager, and access to our full specialist team.

International Starter

$5,000/month

50 hours·$100 / hr

6 / 12 month commitment

Up to 3 target markets
Hreflang audit & implementation
International keyword research
Geo-targeting Search Console setup
Market entry content brief
Dedicated international SEO manager

Get Started

Questions, answered.

Everything you need to know about how we run International SEO.

Still have questions? Talk to us

It depends on your domain authority, development resources, and market ambition. ccTLDs give the strongest geo-signal but require independent authority building. Subdirectories leverage existing domain authority and are easier to maintain. We model the trade-offs for your specific situation before making a recommendation.

We manage the full localisation process — from keyword research in the target language to transcreation briefs and quality review. We work with native-speaker translators for each market, not machine translation.

Hreflang is an HTML attribute that tells Google which version of a page to show to users in specific countries and languages. It breaks because it requires perfect bidirectional implementation — every page must reference every other version, and a single missing return tag disables the entire network.

We've run international SEO programmes across Western Europe (DE, FR, ES, NL, IT, SE), LATAM (MX, BR, CO), APAC (AU, SG, JP), and MENA (AE, SA). Each market has different search behaviour, algorithm nuances, and link acquisition requirements.

Per-market rank tracking for target keywords, organic traffic segmented by country in GA4, and where possible, organic-attributed pipeline per market. We set explicit targets for each market at the start of the engagement.

Ready to grow?

Let's build your International SEO engine

Book a free 30-minute strategy call. Walk away with a clear plan — channels, targets, timeline. No commitment, no pressure.

Book Intro Call

Free 30-min call · No obligation · Onboarding within 5 days