£2M
ARR reached
from £800k
6 min
KYC processing
from 2 days
91%
support tickets resolved by AI
1,041%
first-year ROI
£434k
annual headcount saving
They had a working product and paying customers. Their operations were the bottleneck.
Every new Primeledger customer triggered a manual process that consumed 6+ hours of founder time across compliance review, onboarding, and setup. At 40 customers, this was manageable. At 100+, it would have required 4–6 new hires. At 300+, the business model broke entirely.
4 hours of manual compliance review per new customer
£340 in founder time per onboardingKYC process taking 2 business days — losing customers to faster competitors
Est. 18% drop-off during verification waitWeekly financial reporting consuming 12 hours of analyst time every Friday
£1,800/month on report generation aloneFounders handling tier-1 support questions that repeated 80% of the time
6–8 hours/week of CEO time on basic queriesFour AI systems. One operating layer. Zero new hires.
We designed the automation stack in order of ROI — highest-value constraint first. Compliance was the existential bottleneck. KYC speed was the competitive disadvantage. Reporting was pure waste. Support was founder leverage destruction.
Compliance Intelligence Engine
AI trained on FCA guidelines checks each new customer against 23 compliance criteria simultaneously. Flags exceptions for human review with full reasoning. Sub-3-minute decision on straightforward applications.
Parallel KYC Processor
Document verification, identity checking, and AML screening run in parallel — not sequence. Previously serial steps now resolve concurrently. 6-minute completion vs 2-day industry average.
Autonomous Reporting Engine
P&L, customer metrics, and FCA regulatory reports generated automatically at 6am each morning. Anomalies flagged with plain-English explanation. Friday analyst work: eliminated.
AI Support Layer
Trained on the full product knowledge base, regulatory FAQs, and 18 months of support tickets. Resolves 91% of queries. Routes complex cases with full context summary — the human never starts from scratch.
From audit to full deployment in 8 weeks.
AI Audit & Architecture
- Full workflow documentation sprint
- Data infrastructure audit
- ROI model built with conservative assumptions
- System architecture approved
Compliance Engine Build
- FCA ruleset encoded and tested
- Compliance AI trained and validated
- Exception routing logic built
- Parallel KYC processor deployed
Reporting + Support AI
- Autonomous reporting engine live
- Support AI trained on full knowledge base
- Confidence threshold tuning
- Human escalation paths validated
Stabilisation & Handover
- 2-week parallel run (AI + human)
- Edge case library built
- Internal team trained on oversight
- 30/60/90 day monitoring plan delivered
Before vs. after. No cherry-picking.
All metrics measured at 12 months post-deployment vs the 3-month baseline before engagement. No attribution modelling — direct measurement only.
“I genuinely didn't believe we could get to £2M without 8+ people. I was wrong. The systems Aroluxa built gave us operating leverage I didn't think was possible at our stage. We're now planning our Series A and the pitch is built around this model.”